![]() ![]() That's actually possible, because you can understand and know what every single customer is doing, what they're doing on the web, how they call in, why they call in, why don't they buy something, what do they respond to? There are so many signals that are harnessing all of that, leveraging AI to really make sure that you're not even personalizing, but individualizing your engagement with customers is actually possible. Imagine having a single person per customer for your business, not one person for all your customers. The potential of pairing great data with AI That's the thing that Twilio's CustomerAI is aiming to do. And if you take AI on top of that, where you can predict certain audiences, then you can generate certain messages. ![]() It allows you to ingest a whole slew of data that's virtually impossible for a human being to take in and synthesize.īut the technology is there where you can pull out the right pieces of data so that you can build very, very specific journeys in the audiences. Today, the best digital first companies are doing it in real time. And then we leverage that and build a campaign around it. A lot of marketing teams are seeing the phenomenon of, 'Hey, lower budgets, but still achieve more.' The importance of quality dataĪ lot of marketing teams across the enterprise are used to having data analytics people pull a bunch of data, provide insights, and it takes days, most likely weeks, to gather all of that. When it comes to how they're going to get more out of the efforts that they're doing. Keep trying until you find one that is unique. While you’re typing, Twitter will tell you if the username is already taken. Below are some lightly-edited highlights from the conversation: The macro environmentĮverybody has said, 'Are we in a recession? Are we not in a recession?' We have definitely seen businesses trying to get more bang for their buck. On the Change username page, click the Username text area and type the new username you’d like to use. You can watch the full conversation on LinkedIn and YouTube. I just cannot see technology in the next year not incorporating this capability. ![]() Kim's prediction: "In 12 months, call it next year this time, I really think every company, every marketing team, every sales team, this generative and predictive AI is going to be a core part of every tool that they use. To be sure, Twilio builds products that faciliate sales and marketing, but other CMOs agree that AI could supercharge those activities. Joyce Kim, CMO of $12 billion tech company Twilio, described a world where marketers could create individualized ad campaigns, and where each potential customer receives a different message at a different time that's tailored to their needs and behaviors. There are many parts of the business world where AI is going to have a huge impact, but sales and marketing is one of the big ones.Ī McKinsey report recently found that 75% of the value that generative AI use cases could deliver falls across just four areas, including sales and marketing, customer operations, software engineering, and R&D. Account icon An icon in the shape of a person's head and shoulders. ![]()
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